Weekend

Below is a shot from the Pro, 1,2 field from the Cherry Blossom Challenge this past Saturday in New Jersey. It was a beautiful day with some great racing.



Sunday couldn't have been any better. John Lenart organized the Daniel Harwi 20th Annual Lower Providence Spring Criterium. It was an absolutely beautiful day, with a fun course and great overall organization. Sportsbalm primes were distributed through out the day for the racers. Thanks, John.

A few of the guys from the Rite Aid Pro Cycling Team were there too. It was great to meet the guys and receive feed back on the Sportsbalm product line. It is a pleasure working with this squad, they are professionals on and off the bike. As a sponsor, you couldn't ask for more.

Doing Great!

Rite Aid Pro Cycling is doing a great job this season! Here is some press just released...


One Step Higher for Rite Aid Pro Cycling

Jacksonville, Florida. Jacksonville Cycling Classic.
April 14th, 2007

Last week Rite Aid Pro Cycling demonstrated that the 2007 season would be a break through year. At the US Open Cycling Championship the team battle the snow and took home a 3rd place in the team’s first US Pro Tour race of the season.

The momentum continued as the team once again fought the elements to claim yet another podium at our first National Racing Calendar event for 2007, the Jacksonville Cycling Classic. The challenging criterium course with the added rain yielded a very aggressive race along with a number of crashes. Almost half the Rite Aid team were victims of the crashes.

Early in the race, three riders lapped the field and Rite Aid was not represented. After the midway point Alejandro Borrajo (Rite Aid) and two other riders escaped from the field and also gained a lap bring the total to 6 riders in contention for the victory. In the final laps Bill Elliston (Rite Aid) showed his experience and strength as he controlled the peleton. Guido Palma, one of Rite Aid Pro Cycling’s amateur riders, took over and kept Alejandro at the front until the final 2 turns. Alejandro took control and came only a few inches short of taking the victory away from Dominic Rollins, Kodak – Sierra Nevada.

Jacksonville Cycling Classic – Criterium
Jacksonville, FL

1st Dominic Rolling (CAN) Kodak – Sierra Nevada
2nd Alejandro Alberto Borrajo (Arg) Rite Aid Pro Cycling

Rite Aid is busy!

Fresh off of a couple victories and training camp , Rite Aid Pro Cycling is heading to VA to participate in the U.S. Open Cycling Championships! Tune into NBC Sports on Saturday to watch this great event!

All the details can be found on the official U.S. Open Cycling Championships site.

Below is a shot from their training camp, you can view more photos on FLICKR

Good luck guys!

Also, here is a great write up about the guys.

Rite Aid Victory

Rite Aid Pro Cycling Takes Another Victory and Goes One Better
Tyson’s Corner Circuit Race - Tyson’s Corner, VA

Many of the Rite Aid pros took advantage of the local racing scene to help sharpen their legs for the upcoming US Open Cycling Championships in Richmond, Virginia on April 7th. The Tyson’s Corner Circuit Race was a short aggressive race that allowed the 6 Rite Aid riders the opportunity to ride aggressive and work on some leg speed. The event started with a break of 7 riders slipping away early. Sebastian Alexander had the break covered and could have won the race out of the break, but the team didn’t like the 1 out of 7 representation. Ian Ayers, Jake Rytlewski, Mike Norton, Guido Palma and Alejandro Barrajo kept the pressure on the riders by covering any attacks and putting in a few of their own. The last 10 laps were probably the fastest of the race. During those last laps Rite Aid saw Alejandro away solo, Ian away with one rider and a nicely timed moved from the 20 year old Guido. He made his final move coming into 1 lap remaining and Guido was caught with 400 meters left in the race. The team had Guido’s back covered as Sebastian started the final leadout. The well-timed train saw only Alejandro come by Sebastian giving Rite Aid the first two places, one step up from last weeks 1st and 3rd.

Tyson’s Corner Circuit Race
75 Minutes, Tyson’s Corner, VA
1st Place: Alejandro Borrajo (Rite Aid Pro Cycling)
2rd Place: Sebastian Alexander (Rite Aid Pro Cycling)

After two weeks of claiming victories in the local racing scene, the boys are confident and ready for big events coming up in April. US Open Cycling Championships – April 7th. Tour of Virginia – April 24th – 29th. US South East Criterium Series – April 28th – May 6th

Rite Aid Update

Professional Cycling Team Wins Big after Eating Big at Cassis
[March 27, 2007] Diners at Cassis last Friday (March 23) stared in amazement
as plate after plate rushed to a table of incredibly skinny guys: steak,
calamari, salads, lamb, duck, pork, mussels, oysters, whole chickens,
platters of bread, and mounds of cinnamon ice cream. Even more amazing is
that those guys needed all those calories.
The table, it turns out, was full of riders from the Rite Aid Professional
Cycling Team, a US-based pro bike team registered with the Union Cycliste
International (UCI) in Geneva, Switzerland. The team had been holding a
training camp in the Shenandoah Valley and had come to Charlottesville for a
celebratory dinner (very likely to celebrate the end of the camp, in which
the cyclists did multiple 100-mile days in the Blue Ridge).
Cassis chef/owner Sean Lawford, himself a cyclist, was giddy at the sight of
the team van pulling up to the restaurant. "I've been a fan of the team for
a long time," Lawford reflects. "I'm just glad I got to cook for them
instead of having to ride up Wintergreen with them."
Two days later, the Rite Aid team concluded their training camp by racing in
the Jefferson Cup Road Race, an annual event that draws over 500 cyclists to
Albemarle County. Rite Aid's Alejandro Borrajo, a sprint specialist from
Argentina, pulled off the win in the 70-mile Pro-Am race.
The Rite Aid team will be back in Charlottesville on April 29 for the final
stage of the week-long Tour of Virginia. Though they claim not to be
superstitious, they've already made reservations at the restaurant.
Cassis (www.cassisrestaurant.com) is located in Charlottesville, Virginia at
210 West Water Street; media inquiries can be directed to
chef@cassisbistro.com or (434)979-0188. Media inquiries for the Rite Aid
Professional Cycling Team (www.riteaidprocycling.com ) can be directed to
610.971.9940.